PENGARUH KUALITAS PELAYANAN TERHADAP KEPUTUSAN MENGINAP PADA HOTEL AVILLA PANGKALAN BUN
Sari
The formulation of the issues raised in this study, is: "How does the quality of service to the decision to stay at Hotel Avilla Pangkalan Bun?". The purpose of this study was to determine the effect of service quality on the decision to stay at Hotel Avilla Pangkalan Bun.
For processing the data previously determined data quality with reliability and validity testing while analysis using regression analysis, t test and F.
It can be concluded partial physical evidence, reliability, responsiveness, assurance and empathy significantly influence the consumer's decision to stay at Hotel Avilla Pangkalan Bun. It can be seen from the results of the t ie physical evidence (X1) of 4,331, reliability (X2) is 2,882, responsiveness (X3) of 2.946, a guarantee (X4) of 2.391 and empathy (X5) amounted to 1,670 t table amounted to 1.661 , while simultaneously with the value f calculated in the amount of 67.340 (67%), namely the means of physical evidence, reliability, responsiveness, assurance and empathy together have a significant effect on the decision to stay so H0 is rejected, and hypothesis Ha accepted.
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