ANALISIS PERBANDINGAN KEBIJAKAN HARGA PRODUK FURNITURE PADA TOKO MEBEL JATI MAKMUR DAN KALI JATI DI PANGKALAN BUN

Sari

Price is one of the marketing mix variable that can be generated income. The price is also would be a value that will be accepted by consumers. Furniture is one of the small industry that continues to grow rapidly. Each furniture certainly have different pricing policies are applied. The aim of this research to compare the 19 types of products pricing policy applied by Jati Makmur furniture stores and Kali Jati furniture stores.
The method used in this research is descriptive method, by the way of analyzing and presenting the facts in a systematic way. The main objective in using this method is to describe the systematic and accurate facts and characteristics of comparative pricing policies on both furniture. The technique of collecting data through observation, interview and documentation. To compare the Jati Makmur furniture stores and Kali Jati furniture stores researchers used two different test average: the samples used unpaired as tools his examiners. research aims to test whether there are significant differences between the two furniture stores.
Based on the results of the analysis on the pricing policies of the 19 types of furniture products showed that the price policy on both the furniture store has a positive and significant effect. Of testing using two different test sample average can be seen that the unpaired t-test (2.813) is greater than t-table (2.552). Because t-test (th) is greater than t-table (tt) (2.813> 2.552) with a standard error or 1% significance level, the null hypothesis (H0) is rejected and H1 is accepted. Means that there are differences in product pricing policies applied furniture store Jati Makmur furniture and Kali Jati furniture store in pangkalan Bun.