PENGARUH PENETAPAN ANALISIS SWOT DI DALAM STRATEGI BAURAN PEMASARAN KELAPA SAWIT OLEH AGEN DI LINGKUNGAN KEBUN MASYARAKAT DESA PURBASARI SUNGAI RANGIT PANGKALAN BUN

Sari

In a society's economic development to achieve the desired welfare it needs to be followed by high hard work and good economic system. Welfare can be directed by trade, entrepreneurship, and farming. The area studied is the most abundant commodities in farming, and practices vary as vegetables, oil palm, and rubber. In this preferred discussion, on a welfare derived from farming commodities in oil palm plantations. Diesa purbasari community livelihood is oil palm plantation is one of the main commodities. An agent in its palm oil sales must have an appropriate marketing mix strategy to achieve its objectives such as product, price, and distribution channels.
The research method taken is strongly qualitative. There is also data and information to be obtained in the environment around the community will be analyzed qualitatively and will be presented descriptively. Data and information on the internal environment include selling price, type of goods, quality