ANALISIS PENGARUH SUASANA HOTEL DAN LOKASI TERHADAP MINAT MENGINAP DI HOTEL DIANA PANGKALAN BUN

Sari

Higher levels of competition lead to consumers having a high bargaining position on quality, hotel choice, hotel location, more comfortable hotels and more valuable services, but by paying less, faster time, with lower effort and risk. The research problem: (1). How does the hotel atmosphere affect the interest of staying at Diana Pangkalan Bun hotel? (2) How does the location affect the interest of staying at Diana Pangkalan Bun hotel? (3) How is the simultaneous influence of hotel atmosphere and location to the interest of staying at Diana Pangkalan Bun ?. While the purpose of this study (1). Knowing the influence of hotel atmosphere on the interest of staying at Diana Pangkalan Bun hotel? (2) Knowing the influence of location on the interest of staying at Diana Pangkalan Bun hotel? (3) To know the influence of simultaneously hotel atmosphere and location to the interest of staying at Diana Pangkalan Bun hotel.
The object of research is Diana hotel guest located at Jln. Pakunegara Kel. King No. 18 Pangkalan Bun 74111 West Kotawaringin District. The type of research used in this research is quantitative descriptive research. Analysis method with multiple linear regression analysis, t test and F test.
The results obtained by Coefficient of Determination (R2) is 0.545. In other words this indicates that a large percentage of purchasing interest that can be explained by the variation of independent variables ie hotel atmosphere and location is 54.5% while the rest of 45.5% is explained by other variables outside the research variables. With t test there is influence of hotel atmosphere and location to the interest of stay at Diana Pangkalan Bun hotel partially while partially with F test of existence of influence of hotel and location to interest to stay at hotel Diana Pangkalan Bun simultaneously.
In conclusion there is the influence of the atmosphere of the hotel to the interest of staying at the hotel Diana Pangkalan Bun with tcount> ttable. There is influence of location to the interest of stay at Diana Pangkalan Bun hotel with tcount> ttable. There is simultaneous influence of hotel atmosphere and location to the interest of staying at Diana Pangkalan Bun hotel with value Fcount> Ftabel.