PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK DIGITAL PRINTING PADA CV. KD TUKANG DESAIN PANGKALAN BUN

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Printing business is a creative industry sector that has quite a number of types such as: Screen printing manual / digital, graphic design, digital printing, print media, and advertising. The printing business is increasingly facilitated, both in terms of printing technology, operationalization, and design personnel. While the formulation of the problem in this study is how the influence of product quality on purchasing decisions on digital printing products on CV. KD Tukang Desain Pangkalan Bun.
The purpose of this study was to determine the effect of Product Quality on Purchasing Decisions on Digital Printing Products on CV. KD Tukang Desain Pangkalan Bun. The location of this study on CV. KD Tukang Desain Pangkalan Bun is located on Jalan Iskandar RT 08 RW West Side of Pangkalan Bun Kompi, Kotawaringin Barat 74112. In this study, the authors determined 2 (two) variables to be examined, namely product quality (X) on purchasing decisions (Y).
The regression equation is obtained: Y = 3.358 + 0.492X, and the value of the Determination Coefficient is 0.515. In other words, this shows that the large percentage of Purchasing Decisions that can be explained by variations in the independent variable, namely Product Quality is 51.5% while the remaining 48.5% is explained by other variables outside the research variable.
From the t test produces the value of tcount for the Product Quality variable of 9,042 with a significance value of 0,000 while with a significance limit of 0,05 and the direction of the positive regression coefficient, the ttable value is 1,990. By comparing the two t values obtained, it can be seen that tcount> t table, so that the decision can be taken to reject H0 and accept H1.
Based on the results of the analysis and discussion, it can be concluded that the percentage of purchasing decisions that can be explained by the variation of the independent variable, namely product quality is 51.5% while the remaining 48.5% is explained by other variables outside the research variable.