PENETAPAN BAURAN PEMASARAN DENGAN MENGGUNAKAN ANALISA SWOT PADA CV. RABBANI ASYSA CABANG PANGKALAN BUN

Sari

This study aims to identify and explain the strengths and weaknesses (internal environment) and the opportunities and threats (external environment) company as a consideration in determining the marketing mix 4Ps (Product, Price, Promotion, and Place) through a SWOT analysis (Strengths, Weaknesess, Opportunities, and Threats) on the CV. Rabbani Asysa Branch Pangkalan Bun. The results of research by the author is using SWOT analysis tool, then the CV. Rabbani Asysa Branch Pangkalan Bun can use the following alternative strategies: (a). Strategy Strengths – Opportunities : (1) Maintaining the quality and quantity of products to meet market needs. (2) Working with a freight company for easier distribution to agencies in other areas. (3) Ease in promoting a quality product and always follow the development trend.(4)Maintaining a competitive market price. (b) Strategy Weaknesses – Opportunities (1) Optimizing the distribution of products through a trusted courier. (2)Frequent kanvasing and expand the reach of kanvasing area.
(3) In the event certain to give discounts to all buyers, not just for members and bureau alone.
(4) Increase the number of bureaus. (c) Strategy Strengths – Threats (1) The continuous product innovation and quality to face the free market. (2) Maintaining competitive prices to remain concerned with the quality of the product. (3) Increasing the promotion and provide information to consumers about the official account Rabbani.(4)Provide the required number of lighter expenditures for the bureau (5) Include an approved agency in the account Rabbani and promo promo undertaken. (d) Strategy Weaknesses – Threats (1) Create a product that has its own characteristics and models that are not easy to replicate. (2) Promotion of a more vigorous by holding, following or as a sponsor of various events, promoted through print, radio and social networking sites