ANALISA STRATEGI KEPERCAYAAN, KEMUDAHAN, DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PADA PENGGUNA MEDIA SOSIAL FACEBOOK DI KECAMATAN ARUT SELATAN KOTAWARINGIN BARAT PANGKALAN BUN

Bakhtiar HM

Sari


The existence of the internet facilitates the activities of many people. One of them is shopping, people no longer need to leave the house and shop at supermarkets, supermarkets, plazas, boutiques, or markets, people just sit in front of the computer, or even now they can use their cellphones, choose and order their favorite items, buy and sell via the internet ( Ollie, 2008: 6). Based on the background of the problem that has been described, the following problems can be formulated: (1) Does the trust strategy affect online purchasing decisions on Facebook social media users in South Arut District? (2) Does the convenience strategy affect online purchasing decisions on Facebook social media users in South Arut District? (3) Does the information quality strategy affect online purchasing decisions on Facebook social media users in South Arut District? (4) Does the strategy of trust, convenience, and quality of information have a simultaneous effect on online purchasing decisions on Facebook social media users in South Arut District?. While the research objectives are: (1) Knowing the trust strategy affects online purchasing decisions on Facebook social media users in South Arut District. (2) Knowing the convenience strategy affects online purchasing decisions on Facebook social media users in South Arut District. (3) Knowing the information quality strategy affects online purchasing decisions on Facebook social media users in South Arut District. (4) Knowing the strategy of trust, convenience, quality of information simultaneously influence online purchasing decisions on Facebook social media users in South Arut District.
In this research, the object that I did was focused on Instagram social media users who made purchases of products through the Facebook online shop and this research was carried out in Arut Selatan District, Pangkalan Bun. The variables in this study consisted of three independent variables (independent variable), one dependent variable (dependent variable). The independent variables are Trust (X1), Ease (X2) and Information Quality (X3) and the dependent variable is Purchase Decision (Y).
Based on the results of the analysis and discussion, it can be concluded that: (1) Partially the trust variable (X1) and convenience (X2) have a positive effect on purchasing decisions (Y). While the information quality variable (X3) has a negative effect on purchasing decisions (Y). (2) The significance value is less than = 0.05 and Fcount (123.324) > from Ftable (2.80) then H0 is rejected; H4 is accepted. So it can be concluded that the fourth hypothesis, namely the trust factor (X1), convenience (X2) and information quality (X3) simultaneously have a positive influence on purchasing decisions (Y). However, trust (X1) has a significant value, while convenience (X2) and information quality (X3) have no significant value.

Kata Kunci


Trust, Ease, Quality of Information, Purchase Decision

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Referensi


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