PENGARUH KUALITAS PELAYANAN, FASILITAS, DAN LOKASI TERHADAP KEPUTUSAN MENGINAP PADA HOTEL ABADI DI PANGKALAN BUN

Edy Soewarno, Anisa Hudiyani, Firra Fitriana Sugiarti

Sari


This research is motivated by the high growth rates of Pangkalan Bun hotels that are imbalanced with the increase in the number of tourist. This certaintly will affect the number of visitor who stayed in a hotel. The hotel sevice provider must prepare the best strategy to attract consumers with the presence of the new hotel,because consumer of hotel become increasingly have many option to choose. Hotel Abadi di Pangkalan Bun is one of the hotels affected by these imbalances. Seen fron the data request to the hotel which had been steadily decrease since the year 2008 till 2012. The problem in this research is “ what is the factor that influence a person to staying in Abadi Hotels”. This specifically refers to three variables namely service quality, facillities, and location. The purpose of this study was to examine the influence of these three vaiables in influencing the decission to stay at Hotel Abadi. After doing a literature review and preparation of hypothesis, data were collected through questionnaires to 80 guests of Abadi Hotels obtain using sistematic sampling technique, then analyze the data obtained by using multiple regression analysys, hypothesis testing via t test and F test, and analysis of the coefficient of determination (R2). From this analysis the regression equation : Y = 5,391 + 0,230 X1 + 0,269 X2 + 0,222 X3
Stay decission variables (Y), konstanta (a), service quallity (X1), facilities (X2), anf location (X3) testing the hypothesis using the t test showed that the three variables independent vaiables faound to sifnificantly influence the decission to stay as dependent variable.
Then through the F test showed that the variable service quallity, facilities, and location is appropriate to test the dependent variable decission to stay. Figures Adjusted R square of 0.446 shows that 44,6 percent of the variation can be explained by the three independent variables in the equation regression. While the other 55,4 percent is explained by other variables outside of the four variables used in this study

Kata Kunci


Decission To Stay, Service Quality, Facilities, Location

Teks Lengkap:

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Referensi


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