PENERAPAN STRATEGI BAURAN PEMASARAN DALAM MENINGKATKAN KESEJAHTERAAN PELAKU USAHA MIKRO DI KECAMATAN ARUT SELATAN PANGKALAN BUN

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Small and medium businesses in West Kotawaringin are growing very rapidly which need to be maintained in order to improve the people's economy, reduce poverty. In addition, one thing the government is focusing on is reducing unemployment. To overcome this, one way that the government can implement in increasing economic growth is to increase Micro, Small and Medium Enterprises (MSMEs). Micro, Small and Medium Enterprises (MSMEs) have an important role to contribute in terms of economic growth. In addition to economic growth, these Micro, Small and Medium Enterprises (MSMEs) participate a lot in employment, so as to reduce unemployment. Micro, Small and Medium Enterprises (MSMEs) also contribute actively in developing an area because it has helped minimize unemployment in the area. In addition, Micro, Small and Medium Enterprises (MSMEs) Micro, Small and Medium Enterprises (MSMEs) are businesses that most often offer creativity and innovation from their products. Various kinds of products that can be sold through these Micro, Small and Medium Enterprises (MSMEs), are food, beverages, clothing, metal accessories, home industries, and other things that are the result of creativity and innovation from business actors. However, due to the large number of .
Analysis Techniques After the data and information needed are considered sufficient and classified systematically, then they are analyzed using the following techniques: Inductive technique, namely data analysis techniques that start from specific theories of knowledge and then draw general conclusions. Deductive technique, which is a form of general analysis and then draws specific conclusions. Comparative technique, namely data analysis by comparing a fact with other facts about problems related to the discussion then a conclusion